Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Every customers requirement is unique. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Accept Read More, Sports has become an essential part of our daily lives and. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. The FIFA World Cup3.3 billion viewers. 2008 Summer Olympics (3.51 billion) 4. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. across its Facebook, YouTube, Twitter, and Instagram channels. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Are you interested in testing our corporate solutions? More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. 5. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. The average TV viewership for the NFL in 2019 was 16.5 million per game. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. Boston This was largely due to the ICCs decision to make the tournament the most widely available in its history. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. In 2019, MLB had an average of 28.5 million prime time viewers. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. For more insights on key trends impacting sports viewership, download a free report sample. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. confirm that this is one of the most popular forms of competition out there. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. This text provides general information. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. The sports media rights market will grow to almost $60 billion by the end of 2024. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. You only have access to basic statistics. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. Get full access to all features within our Corporate Solutions. Can be shared by unlimited users within one corporate location e.g. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. Your email address will not be published. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. Compared to other generations, Gen Zers are most likely to stream sports content. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. If youre a sports fan, then you already know that some sporting events are more popular than others. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. The ideal entry-level account for individual users. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. The GlobalData platform is our go-to tool for intelligence services. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Profit from the additional features of your individual account. NFL viewership has been low, dating all the way back to the 2016 season. CNBC The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. The number of TV sports viewers dropped across all sports in 2020. In the modern world, there are many ways to watch a game. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. However, it has proved more challenging for some sports than others. 1. 2002, 2006 FIFA World Cup (3 billion) 8. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. statistic alerts) please log in with your personal account. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. Please do not hesitate to contact me. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Report Code: GDSPO-TR-S016. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. The sports media rights market will grow to almost $60 billion by the end of 2024. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Pages: 25 The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. We have a lot of great sports datasets on Kaggle! Currency Conversion is for Indicative purpose only. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. 1.11.2021. A record for an ICC event. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. These factors include: How the World's Biggest Sports Properties Engaged Fans in 2020 . postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Globally, 65% of adults follow sports on TV and only 39% stream sports. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. The GlobalData platform is our go-to tool for intelligence services. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. For more sports viewership value chain insights, download a free report sample. In, Activate. Request a Free Sample. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. This year's Super Bowl game highlighted this in clear figures. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Report Code: GDSPO-TR-S005. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. 2023 Asona - WordPress Theme by APALODI. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Recent trend What is your favorite sport to watch? The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. As esports viewership grew, so did the number of . a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. We are happy to help. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. . An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. According to a. , eSports saw around 458.8 million viewers worldwide. Required fields are marked *. This website uses cookies to improve your experience. Show publisher information The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. You can only download this statistic as a Premium user. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. All orders are processed in US Dollars only. All orders are processed in US Dollars only. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. We also use your market data in our Strategic Business Process to support our business decisions. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. data than referenced in the text. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. Please create an employee account to be able to mark statistics as favorites. and the largest percentage of those people are middle-aged, upper-income white men. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. (October 16, 2017). Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Clicking on the following button will update the content below. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. 32% of UK adults never watch live sports on TV. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. As a Premium user you get access to the detailed source references and background information about this statistic. 9. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. All responses related to this survey are anonymized; only survey responses will be disclosed. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. for a morning golf broadcast in 34 years. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. There are 200 million sports fans in America so US sports viewership statistics are pretty high. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Sky Sports' English Premier League viewership was up by 21% in 2019. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. Can be shared by unlimited users within one corporate location e.g. An average of 4.7 billion people worldwide watch the Premier League every year. to incorporate the statistic into your presentation at any time. 8. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. It also got the highest TV rating of 41.6, as per American football viewership statistics. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. Roundhill Investments Activate. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. The figures, compiled by Nielsen . Fluent attracts a massive audience across its network of owned media properties. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. The future, however, looks brighter. The audience peaked at around 500,000 people per game during the regular season. 73% of sports fans in the UK want to watch sports on OTT platforms. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. [RANDOM ORDER], Trend when sports asked in rotation with other sports. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. Football/soccer (35%), swimming (30% . The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Have a lot of great sports datasets on sports viewership data by 2021, by (. 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